MITAMBO
Say hello to your future rankings !
You're an entrepreneur or business looking to build targeted traffic to your website. You have a great product or service, but you're not sure you're creating the right content to attract your audience. Our service analyses your pages to find out the Topical authority strength of your pages You can then focus your efforts on developing the authority of your pages and sites to attract more qualified visitors
We crawl the pages of your site to understand its structure. 70+ indicators are evaluated to understand its strengths and weaknesses. We analyse the internal linkage in terms of strength (internal PageRank) and semantic influence (Reputation). You have technical details (loading time, incoming links, outgoing links, ...) that allow you to understand how the internal flows work. Our Crawler can operate at different visit rates (daily to monthly visits). It has a companion WordPress plugin (WP Search Console) that allows to gather data from the Google Search Console and the MITAMBO crawler.
In 2022, in order to meet the needs of your visitors, you must cover the theme of their questions. And Google's bots are looking to understand your level of knowledge via Topical PageRank. Thematic authority is therefore essential. You can no longer gain visibility with a single article on the subject. This has a direct influence on the architecture of your site and the Topical Clusters you have to build. The final objective is always to serve your users. And to guide them through your marketing funnel to your offers and services.
The authority of your pages is therefore built on several levels. In addition to Topical PageRank, the internal linkage of your pages is one of the key factors that you must master. They must clearly guide your visitors. But they must also indicate to robots the most popular pages. There are often practices that go against what many SEO experts say. We don't hold it against them because few of them have ever built their own crawler ... or even calculated a PageRank formula by themselves. External popularity will be the last factor to be implemented. First of all to insert your site in a natural ecosystem. And then to convince Google of your popularity in relation to your direct competitors (in the SERPs).
A search intent (or user intent, audience intent) is the term to describe the outcome of an online search. The search engine is able to understand your intentions and display results that are relevant to what you were looking for, often through various boxes like the Answer Box/Knowledge Panel that enrich the standard list of results. There are mainly 6 categories of search intent: information, navigation, transaction, decisional, commercial, local. Each category uses specific elements that complement the results pages: definitions, FAQs, encyclopedia boxes, e-commerce product suggestions, video lists, search questions, etc. We can reverse analyse the way Google works with your audience. We can predict which pages will receive the most traffic, so you can invest in content that will attract more visitors. We can give you exactly which keywords and questions are essential for each page you need to create or modify. Our recommendations give the best chance to reach their traffic goals. This always works because the search results on Google are based on the search intent of your visitors. And we study these search intentions to predict their search volume. Our algorithm "keyword Intent" studies Google's results pages to understand the structure of your visitors' search intentions. We are able to find you all the keyword combinations on which a page can rank. If you have not yet created these pages, we will prepare the work for your new editorial line.
By making queries, users are assigned to "search intents" by Google. These queries are expressed in the form of keywords. In the world of paid advertising (SEA), the intent of the words is directly linked to the buying behavior of visitors. The expressions "buy now" (buy, discount, promo, coupon, free shipping, ...) are identifiable for their user intent. In SEO, keyword intent is transformed by IA algorithm that manage search intent. The set of signals captured by the search engine allows it to carry out the treatment of responses that it thinks is most appropriate. The intention of the keyword is therefore directly linked to the search intention. Google can choose one page to anwser to hundreds of queries. And as Google use the search intent to gather clusters, you need to understand where your page belongs to. Our SERP explorer analyzes all the keywords on your niche. The goal is to understand how Google segments users' searches. Each keyword belongs to a search intent. So we can gather keywords based on their search intent.f your visitors. Different keywords can be grouped together by Google to meet the same intent. Our SERP explorer looks at these combinations of search intent to assess their search volume. It studies thousands of Google results pages (or multiple more if needed) to structure your visitors' search intent. You can easily build your editorial line based on the articles that will allow you to reach the largest number of people.
Our semantic crawler analyses each page of your site to give you the power words optimised for the indexation on search engines. It takes into account the direct impact of the internal mesh on the perception of your pages. By linking the internal semantic analysis with the maximum search volume of the keyword clusters, you can quickly direct the optimisation of your content. We can analyze the internal structure of your site to provide better clarity for the indexing of your content. PageRank sculpting to decisively direct the key pages that should attract the most visitors.
It analyses the semantics of a SERP result page to give you all the strategic indications to enrich your content. The comparative analysis of your page with the TOP 10 shows you directly the gaps (key expressions, co-occurrences, n-grams) that are missing in your content to meet Google's expectations. You are armed to create formidable briefings to turn the most novice writer into a formidable SERPs expert.
Our Keyword Intent algorithms provide many direct and indirect benefits.
What are the best optimized keywords on your page? Which ones are most likely to serve as the basis for indexing on the search engine?
What do the other pages say? What is their influence in terms of semantics? What words are used to create a page's reputation?
By crossing the topic of the page and its reputation what are the pivotal keywords? Those that will be used by a robot to understand the subtleties of the page
Internal linking plays a key role in directing robots to strategic pages within your website. We calculate the internal PageRank for each URL.
Links are also a key resource within a site. The balance of inbound and outbound links provides interesting insights.
Outbound links are often linked to the layout template. Too many outbound links will favor a small group of pages. And will not help to distribute internal PageRank efficiently.
The response of the server to send the HTML code of the page plays a key role for the robots. They adapt the speed of their visit and the number of pages analyzed.
We analyse the Header from the server and the page to validate the indexability oj each page
The deeper a page is, the less chance it has of being visited by a human. The depth distance of the crawl provides relevant information.
Pages optimized for the same keywords are on the wrong track. Often Google will only remember one of them and the others will not be ranked.
Pages that are literally duplicated or have the same title or description will also have no chance of being ranked.
Other alerts exist as you will find them in many crawlers on the market.
We are veterans of the web (1995 for our first website) and pioneers of the semantic web since 2006. Our first public tool was made available in 2009. And some of our concepts (invention of semantic perception) remain formidable weapons more than 15 years later.
We're big fans of data-driven analysis. To understand how we could improve the ranking of our content, we analyzed and tested many things. Our R&D part really counts thousands of hours of work testing and measuring indicators. Over time we focus on key metrics that are quite small but still effective. Behind the creation of an editorial line, we have a series of complementary tools to help track the progress of your content.
We offer our clients several ways to help improve the structure of their website. Merging of data from several sources to align the information. For example the MITAMBO crawl can be associated with PAGEINTENT keyword clusters. For each URL we have the URLs aligned with the keywords on which they can be associated (and ranked). It is possible to work with data from the Google Search Console.
We offer our own SEO guides. Each page (or text) can be compared to its target query. We bring you different insights on missing themes, on missing n-grams or co-occurrences, on the number of words, the number of images to place in your article. These guides can easily serve as a briefing base for writers who will have to create or improve existing content.
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