Say hello to your future of content !
You're an entrepreneur or business looking to build targeted traffic to your website. You have a great product or service, but you're not sure you're creating the right content to attract your audience.
Our tool predicts how much traffic you'll get, what type of content you need to create, and the next level of traffic your website could get in the next few months.
You can then focus your marketing budget on your most profitable pages and watch your lead traffic grow.
We help you evaluate the maximum potential for your editorial strategy and for each page of your website.
You will get a new vision of the pages of your website, new pages to create and the efforts to be produced in priority.
Each page of your site will see the list of expressions to be developed to better respond to search intentions.
We will also advise you on the "semantic perception" to develop content optimized to 100%.
With a powerful editorial strategy that is in line with the highest expectation from your audience, you will craft your content to make it perfect, share it on the social networks, and to get a maximum traffic and conversions from it.
A search intent (or user intent, audience intent) is the term to describe the outcome of an online search. The search engine is able to understand your intentions and display results that are relevant to what you were looking for, often through various boxes like the Answer Box/Knowledge Panel that enrich the standard list of results.
There are mainly 6 categories of search intent: information, navigation, transaction, decisional, commercial, local. Each category uses specific elements that complement the results pages: definitions, FAQs, encyclopedia boxes, e-commerce product suggestions, video lists, search questions, etc.
We can reverse analyse the way Google works with your audience. We can predict which pages will receive the most traffic, so you can invest in content that will attract more visitors.
We can give you exactly which keywords and questions are essential for each page you need to create or modify. Our recommendations give the best chance to reach their traffic goals.
This always works because the search results on Google are based on the search intent of your visitors. And we study these search intentions to predict their search volume. Our algorithm "keyword Intent" studies Google's results pages to understand the structure of your visitors' search intentions.
We are able to find you all the keyword combinations on which a page can rank.
If you have not yet created these pages, we will prepare the work for your new editorial line.
By making queries, users are assigned to "search intents" by Google. These queries are expressed in the form of keywords.
In the world of paid advertising (SEA), the intent of the words is directly linked to the buying behavior of visitors. The expressions "buy now" (buy, discount, promo, coupon, free shipping, ...) are identifiable for their user intent.
In SEO, keyword intent is transformed by IA algorithm that manage search intent. The set of signals captured by the search engine allows it to carry out the treatment of responses that it thinks is most appropriate.
The intention of the keyword is therefore directly linked to the search intention. Google can choose one page to anwser to hundreds of queries. And as Google use the search intent to gather clusters, you need to understand where your page belongs to.
Our SERP explorer analyzes all the keywords on your niche. The goal is to understand how Google segments users' searches. Each keyword belongs to a search intent. So we can gather keywords based on their search intent.f your visitors. Different keywords can be grouped together by Google to meet the same intent.
Our SERP explorer looks at these combinations of search intent to assess their search volume. It studies thousands of Google results pages (or multiple more if needed) to structure your visitors' search intent.
You can easily build your editorial line based on the articles that will allow you to reach the largest number of people.
Our semantic crawler analyses each page of your site to give you the power words optimised for the indexation on search engines. It takes into account the direct impact of the internal mesh on the perception of your pages.
By linking the internal semantic analysis with the maximum search volume of the keyword clusters, you can quickly direct the optimisation of your content.
We can analyze the internal structure of your site to provide better clarity for the indexing of your content.
PageRank sculpting to decisively direct the key pages that should attract the most visitors.
It analyses the semantics of a SERP result page to give you all the strategic indications to enrich your content.
The comparative analysis of your page with the TOP 10 shows you directly the gaps (key expressions, co-occurrences, n-grams) that are missing in your content to meet Google's expectations.
You are armed to create formidable briefings to turn the most novice writer into a formidable SERPs expert.
Our Keyword Intent algorithms provide many direct and indirect benefits.
We create content clusters for you based on keywords and search questions.
We track the positions of your pages on the list of keywords of your choice extended with PAA
We'll show you all the new keywords you can target in your ad group campaigns.
We analyse the intentions of all People Also Asked (PAA) questions in your niche and show you where you need to answer them.
We suggest clusters of pages to be linked directly within your site.Semantic clustering helps to boost your thematic pagerank.
We show you the pivot keywords optimized on each pages that influence directly your ranking keywords.
Keyword groups without existing content are just waiting for new content to be created.
Internal linking directly influences the visibility of your pages on a maximum number of keywords.
Our semantic crawler analyses words on your pages to match them against trafic keywords.
With keyword groups, you get enough varieties of link anchors to strengthen your netlinking without falling into Penguin traps
Data sets can be updated to track the progress of your work. This will help you to visualise the points of attention to be maintained.
We offer other services that use this dataset to improve your SEM (SEO + SEA). But let's start by assessing your traffic potential.
Several tools used in the analysis can be used independently to improve your content. For example, every keyword is analysed by our SEO SERP Scanner Guides application for a full semantic analysis (topics, coocurrences, n-gram and more).
We have various tools that can help you produce your new content or improve your existing content. . We have a WordPress plugin (WP Search Console) that sends a lot of semantic data inside your WP admin site.
The success of your editorial line is mainly based on your speed: speed of implementation, volume of publication and agility of content tweeking.
If your editorial line in your niche requires 200 key articles, we invite you to produce them quickly so that you have time to adjust them well.
We are veterans of the web (1995 for our first website) and pioneers of the semantic web since 2006. Our first public tool was made available in 2009. And some of our concepts (invention of semantic perception) remain formidable weapons more than 15 years later.
We're big fans of data-driven analysis. To understand how we could improve the ranking of our content, we analyzed and tested many things. Our R&D part really counts thousands of hours of work testing and measuring indicators. Over time we focus on key metrics that are quite small but still effective. Behind the creation of an editorial line, we have a series of complementary tools to help track the progress of your content.
The artificial intelligence developed at Google interprets the intention of its users to serve them in the best possible way.
Every day 15% of searches have never been formulated before. Google therefore has to guess what answers to give.
Our algorithm analyses thousands of search results pages (SERPs) to detect how Google handles these search intentions.
So at the time of analysis, we can never go wrong.
We offer two approaches to keyword cluster analysis:
- creating new content- improving existing content
If you are a start-up you will probably be starting from scratch, but if your business has been around for some time, your website will probably have a lot of pages.
We have a semantic crawler that will complement the keyword cluster analysis. For each page we can therefore clearly show you the semantic elements that need to be added.
To find your full potential, you need to carefully study the profiles of the people you want to interest. Some use the term ICP (Ideal Customer Profile). Before you even look at their customer journey, for the Internet we will look at their imaginary journey.
Why imaginary? Because most of your targets don't know you, your brands and your products yet. And when they start their research, they don't know their problem yet. But they think they will solve their need themselves. The whole discussion starts in their head, in their imagination.
To fully understand your visitors, you need to map their imaginary paths correctly. This is a service we offer to help you clearly identify all the search areas that will allow you to make a name for yourself online.
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